K3 media has just accomplished the first phase of an ambitious project. The complete website makeover for Cyclo Vac, world leaders of the central vacuuming industry. With an international online presence, the company’s new website needed to be innovative and of great quality.

Thanks to a new design concept created by the Cyclo Vac artistic direction, the visual aspect of the site is refreshed. Interactivity is increased with the integration of multimedia content like demonstration videos and flash animations. With the aid of the agency’s experienced advisors, a more effective and ergonomic interface is developed. The website’s structure and immense online catalogue is optimized in order to meet the growing needs of the company’s many administrators, distributors and consumers.

For Cyclo Vac’s administrators, having access to a functional system that would effectively manage the content of their multiple websites in different languages was essential. To accommodate this need, the agency customized K3 SOFT; it’s own content management system, by developing the first integrated, multi-user version of the software. Thanks to this innovation, a single master platform controls the content of each of the multilingual platforms that were developed for the project.

Another essential function was added to the site: user redirection by IP detection. Thanks to this technology, the user is automatically sent to the site of the appropriate language. In phase one of the project, bilingual applications were developed for Canada, France and the United States. 

The second phase of the mandate will provide many more interesting challenges for the agency. The applications in Portuguese and Hebrew will be developed. The integration of a virtual advisor is also part of the plan. Using predetermined criteria, this tool will provide users with product suggestions directly related to the needs they have identified. A promotional section, which can be updated by the site’s administrators, will also be implemented.

Always captivated by projects that favor innovation, the agency is motivated to start second phase of the Cyclo Vac mandate.