K3 media is proud to announce the launch of its latest microsite Boeing: histoires d’avions (plane stories) the agency’s very first mandate for Just for Laughs. The microsite in question will serve as host to the client’s amusing online contest, running from June 8th to July12th 2009.

The programming component of the contest was entrusted to K3 Media’s expert team. The web integration of the microsite’s visual design elements, provided by tract, were also assigned to the agency.

Just For Laughs developed the unique concept of the contest. Participants are required to share funny “plane anecdotes” in order to earn the chance of winning tickets to the hit comedy Boeing Boeing. A winner will be announced every week, for 5 consecutive weeks, which will be elected by a public voting system done through the microsite. A final random draw will determine which of the five contestants will receive the grand prize of two open plane tickets from West Jet.

Satisfied with the results of this first project for Just for Laughs, the agency is anticipating eventual contracts with enthusiasm!