K3 Média makes a snappy comeback in the virtual community! The agency has recently launched the first phase of the Cruxco.tv project; the Crux magazine Web portal.

Crux is a magazine entirely dedicated to alternative sports. The journal targets a young audience in quest of an adrenalin rush.

In order to bring both off-line and on-line public closer together, they also decided to create Cruxco.tv; the community project segment.

While collaborating with the customer creation department, K3 took over the portal integration and programming activities. The agency was also asked to participate in the project strategic plan in order to channel the Internet objectives.

The portal Web architecture, navigation scenario and ergonomic strategy proposed by K3 were intended to maximize the users’ experience.

K3 Soft, the content manager developed by the agency, has been integrated in the Crux site in order to manage photos, videos and other gallery aspects.

Given that the first phase of the portal was delivered brilliantly, future projects between Crux and K3 are highly anticipated.
Visit the Cruxco.tv site here.