MONTREAL – June 8, 2009. The Kid Scoop announced today the launch of their website thekidscoop.com: an all-in-one reference for kids programs, classes, events and activities. This free interactive site allows parents with children under the age of 15 to find, plan and register on-line for all their kids’ activities across the island of Montreal.

The Kid Scoop website has Montreal’s largest database of up-to-the-minute activities and programs that parents can quickly search with a flexible variety of criteria including neighbourhood, child gender, age and personal interests. Upcoming features to the site available early fall include a handy calendar that allows parents to organize their kids’ schedules and activities and an option to register and pay online for those activities. A special Member Card also offers parents exclusive discounts with retailers and service providers, as well as access to special family events available exclusively to Kid Scoop Card Members.

President and co-founder Cindy Fagen remembers her own experience as a busy Mom looking for things to do with her family; “I was busy running around Montreal with two young kids, trying to find the right age-appropriate activities for each of them, and hoping that I hadn’t missed the registration deadline,” Having spent the last few years in the trenches of "parenting boot camp" while juggling her career, Ms. Fagen realized just how much time was involved in pulling together all of the information required to organize her family’s activities. “Where do you start when you have a toddler and a new baby and it suddenly dawns on you that Starbucks is not considered a kids activity? Where do you go? Who do you ask? I realised there had to be an easier way.” Ms Fagen joined forces with her business partner Lorne Schwartz, a successful software entrepreneur and father of 2 young children to shape the ideas behind Kid Scoop. A collaboration with K3 Media, one of Canada’s leading Web Development Agencies leveraged the technology to enable Kid Scoop’s platform. “Where other family related sites offered basic, static information, The Kid Scoop has up-to-the-minute complete detailed information on activities across the city with the unique ability to register and pay on-line.” said Mr. Schwartz.

With plans to roll out access to other cities across Canada early next year, The Kid Scoop will quickly become parents’ website of choice for family-related community activities.
 
The Kid Scoop website will officially launch June 8th, 2009, with scheduled promotional appearances planned for Kirkland Family Day June 13th, Hampstead Family Day June 17th, Montreal West Canada Day, July 1st and Beaconsfield Canada Day, July 1st.

About The Kid Scoop

Cindy Fagen, President & Co-Founder
Fagen is a senior professional with more than 13 years of experience driving business and marketing direction for high technology companies such as Canon Canada, Momentum Business Systems, OnX and Dassault Systems.

Lorne Schwartz, Co-Founder
In 1993, at the age of 25, Mr. Schwartz co-founded Momentum Business Systems.  As President and CEO of Momentum Business Systems, Schwartz led the company into one of the dominant Travel Expense Management software companies in North America.  Momentum grew to employ over 125 people, and was named to the list of Canada’s Top 100 Employers in 2000. That same year, Momentum was sold to OnX Incorporated, a publicly traded Canadian e-business solution firm. Schwartz currently serves as CEO at MEI Inc, a Montreal-based software company with over 40 employees.

K3 Media
Founded in 2002, K3 Media is one of Canada’s leading Web Development Agencies. K3 Media brings the technical, strategic and creative expertise to their client’s web designs and solutions. K3 Media has successfully created projects for popular clients, Le Canadien de Montréal, Radio-Canada, RDS, Rallye Aïcha des Gazelles and Beiersdorf Canada (NIVEA, Eucerin and Elastoplast).

Contact
The Kid Scoop
Jennifer Miller – Communications