Referencing and indexing

Website referencing and indexing serves to increase your website traffic through the judicious use of various methods of improving search engine positioning.

Indexing and good search engine positioning do not come about by chance. In fact, search engines use many criteria to rank web pages.  They examine your site, its content, its references (in other words the number of links that point to it), and the "quality" of its references. All search engines use this "quality" factor for indexing; the search engine Google calls it PageRank and documents it here: link to PR.

We work on this factor first by optimizing the Website through structural modifications. These modifications maximize "keyword" presence and positioning, resulting in a better indexing of your site content.

We then improve your Website"s indexing by adding links that will be considered appropriate by the search engines, according to indexing and PageRank criteria. 

We proceed by stages:

 –Website analysis and identification of the client"s objectives

–The use of specialized tools to identify the most effective keywords

–HTML page and content optimization

–Preparation of the referencing strategy

–Manuel submission to the major search engines

–Submission to various relevant directories in order to increase the number of quality links 

–Subscription to "partnership" services

–Periodic positioning report

–Constant follow-up, adjustment and contact renewal

Finally, we recommend investing in a "cost-per-click" advertising campaign with the high level of natural indexing that this brings, and to attract more targeted visits. This system involves purchasing keywords from search engine-run auctions (Google Adsense, Overture, etc).  The highest bidders have their sites listed at the top of the advertising section reserved by the search engine.